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One free belt for one pair of Dening pants purchased!

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The textile industry will never be 100% sustainable.

We can however revolutionize the industry to help protect our planet. At PULLIN, we’re proving daily that it’s possible to change, reinvent, and move closer to a profitable and environmentally friendly business model by adopting a few SIMPLE yet RADICAL measures.

« It's time to face the facts - we're a long way from utopia. We must take action now by creating a new business model with greater consideration for our wellbeing - and that of our planet. »

Emmanuel LOHÉAC
CEO/Founder of PULLIN

PULLINx Reforest'action


Join the world of the #PULLINFAMILY, share your best moments in PULLIN with us by tagging #PULLIN and every week a photo will be selected by the team and highlighted on our social network platforms. YourPlaygroundHasNoRules! Instagram @pullinstagram Facebook @pullin Youtube @pullin

PULLIN's culture is "Not to take success for granted and always focus on creativity." Emmanuel Lohéac

Since PULLIN's creation in 2000, founder Emmanuel Lohéac has endeavoured to keep men's boxers trendy, developing unconventional men's underwear using safe ink.

PULLIN is firing on all cylinders for the 2021 spring & summer collection! Comfort, innovation and quality are the keys to our product ranges. The printed men's boxer with LYCRA® elastane fibre is the brand's flagship underwear garment. The men's clothes range also features down jackets, trousers, swimwear and other garments.

Find out our new women brand named LYEVA. LYEVA offers lingerie, fitness clothing, jewellery collection, swimwear and apparel range.

Browse PULLIN's website for innovative, good quality products and services: home delivery or delivery to specific pick-up points (shipment from the head office in Soorts-Hossegor), secure payment and exchange or refund services.