A daring adventure, born of passion.

In 1999, Emmanuel Lohéac, a passionate fan of extreme sports and fashion, created the first men's boxer briefs made from the same Lycra® fiber used for surfing, featuring an elastic waistband inspired by snowboard goggles and constructed with ultra-resistant flatlock seams. A true stylistic and technical revolution, designed for adrenaline lovers.

Since 1999.

1999 : Creation of the first prototype of boxer shorts in “camouflage” print lycra, from the band of an Arnette snow mask.

2000 : Company founded… in a garage (yes, cliché, but true!).

2001 : First boxers seen on television, in Star Academy and Loft Story .

2005 : Opening of the first PULLIN boutique in Hossegor.

2007 : Opening of the first PULLIN boutique in New York and launch of the website.

2008 : Moved into our new 1,500 m² offices in the Pédebert area of ​​Hossegor.

2010 : Opening of the PULLIN boutique in Val d'Isère.

2012 : Opening of the PULLIN Hawaii boutique in Honolulu.

2013 : Entry of the Impala group and its founder Jacques Veyrat into the capital, to support the activity.

2014 : Launch of the first boxers with photo-quality printing.

2015 : Launch of DENING , the most comfortable jeans in the world. The brand becomes 100% masculine.

2016 : Implementation of simple and radical measures to adopt a profitable and eco-friendly economic model.

2025 : The women's range returns with a new capsule collection.

PULLIN, it's you, it's us.

Year after year, PULLIN continues to challenge the norms with its creative identity. Still a small family business, still free and self-taught, the brand has cultivated its personality, grown, fought, and strengthened itself.

PULLIN has remained true to its beliefs: comfort, originality, and quality. It is this beautiful heritage that makes it a strong, independent, unique, and instantly recognizable brand.

Today we continue to work on surprising collections with joy and good humor, to keep away the gloom and share our favorites!