Our objective: a qualitative and coherent business

We know that the textile industry will never be 100% eco-responsible. But with simple measures, it is possible to build a profitable and eco-friendly model.

All our creations are born in Hossegor, in the southwest of France. Each partner is carefully selected for their expertise, transparency, and impeccable ethics, and is PETA-Approved Vegan certified. This label guarantees that our products are 100% vegan. This means that no ingredients of animal origin are used in manufacturing, and no testing is conducted on animals.

We prioritize quality over quantity , offering fewer, but better products at a fair price . Aware of the challenges of textile overproduction , we adjust our production volumes to limit its impact. We work to empower consumers and reduce waste , encouraging them to adopt sustainable choices.

We are constantly exploring new sustainable materials (organic cotton, linen, hemp, lyocell) with sustainability and quality at the heart of our priorities. In addition, we also integrate recycled materials , in a circular and responsible approach.

PULLIN underwear: 100% made in Europe

Every detail of our underwear reflects meticulous craftsmanship and a rigorous selection of our partners, all rooted in Europe.

The elastic bands are woven in Portugal and/or Italy on century-old looms, guaranteeing exceptional quality and durability. The white, plain, or patterned fabrics come from Italy, Spain, or France and are chosen for their finesse and comfort. The printing is done in Belgium and Portugal, ensuring remarkable precision and longevity.

Finally, assembly and quality control have been carried out in Portugal since 1999 by our long-standing specialist partner, guaranteeing an impeccable finish.

Thus, each piece embodies our desire to combine tradition, quality and responsibility, supporting European craftsmanship.

DENING®, unique expertise, combining innovation and ethics

Our strength lies in ultra-stretch fabrics, offering up to 80% elasticity, guaranteeing optimal comfort, exceptional shape memory and unrivaled freedom of movement.

Our DENING® pants are made in Tunisia, in a denim factory with 40 years of expertise. This extensive experience allows us to master every stage of production, ensuring consistent quality and rigorous control.

An integrated research and development laboratory allows us to constantly innovate, combining technicality and style.

Our partner has a strict ethical policy, prohibiting harmful processes and implementing a wastewater treatment system. This responsible approach contributes to the preservation of the environment and the well-being of local communities.

This long-standing partnership ensures that we have high-quality raw materials that meet the requirements of durability and comfort.

Each DENING® piece is the result of several years of research and development, combining technicality, style and responsibility.

Reducing waste and rethinking packaging: our concrete commitment

Textile waste is a reality. To address this, we decided to replace the 10,000 samples destined for destruction with just 400 per year and to digitize our collections. This helps reduce material loss, water and energy consumption, and logistical pollution, among other things.

Since 2020, we have also phased out plastic packaging for underwear, which has now been replaced by recyclable cardboard - that's 9 tons less plastic per year. The plastic packaging in which the textiles are packaged is made from recycled plastic and is recyclable. There are no more disposable plastic bags in stores: only recyclable kraft bags are used. In addition, we favor short supply chains (France, Portugal, Spain, Italy) to guarantee transparency and CSR responsibility.