HOSSEGOR, where it all began
In the heart of Hossegor, a small village in the southwest of France, we live, breathe, and create PULLIN. The brand was born here and continues to evolve in this magical place, Europe’s surfing Mecca.
Nothing happens by chance... We love the waves, the mountains that are so close to the Pyrenees, and the authentic culture of the Basque Country. It is a playground we’re proud to call our own.
In other words, Pullin simply wouldn’t be Pullin in another location. Welcome to our home!
PULLIN IS US... AND YOU!
Each year, PULLIN continues to rewrite the rules of fashion with its own unique style. But at our core, we’re still a small family business with a mind of its own, one that has persisted and matured into the dynamic brand it is today. PULLIN has always remained true to its core convictions: Comfort - Originality - Quality. Our past has made us strong and independent, and contributed to a one-of-a-kind style that easily stands out in a crowd. Today, we continue to create inspiring collections with both gratitude and joy, sharing our most beloved new ideas and keeping negativity at bay!
Life is short, so enjoy every moment! You may hear that often enough...
but at PULLIN, it’s our motto! What good does it do to focus on the negative? Constantly invigorated by new inspirations, cultures, and current events (not to mention our favorite cult movies and office jokes!), we love to have fun, surprise our customers, and share the PULLIN history with others.
Our job is to provide you with the best-looking garments. What would you expect from a brand whose iconic product is an offbeat pair of underwear? But the way we see it, we owe our customers even more. We therefore explain the how and why of our profession by way of photos and videos that will both inspire and make you laugh. Visit our social media pages for a look at everything that speaks to us at Pullin.
In a nutshell, that’s PULLIN! Life is short, yes, so why not make sure you have fun!
2000 – THE IDEA THAT REVOLUTIONIZED MEN’S UNDERWEAR
AN UNWAVERING VISION, NEARLY 20 YEARS STRONG.
In the 1990s, Emmanuel Loheac, a young electrical engineer in love with fashion and extreme sports, noticed more and more young people showing off creative and colorful outfits. It seemed that underwear was the only thing missing in this quest for personal style. He therefore came up with the founding idea for PULLIN: rewrite the conservative rules of men’s undergarments and make underwear a fashion statement of its own. Thus the adventure began, with little money but lots of ideas, determination, and above all, perseverance.
In 2000, Emmanuel invented the very first LYCRA® elastane polyester boxer shorts enhanced with elastic snowboard goggle bands and durable flatlock seams. These boxers, “Le Fashion,” marked the arrival of the French brand PULLIN.
2014 – PULLIN INVENTS THE MOST COMFORTABLE JEANS IN THE WORLD
New concept, new challenge: In 2014, PULLIN launched the DENING®, the most comfortable pair of jeans in the world. These hybrid pants, loaded with details, offer maximum comfort and a supremely roomy fit.
It took us three years of tests to master the new power stretch, a fabric which is rarely used in the denim industry, in part because of the difficulties encountered when trying to shape it. DENING® is the fruit of our research. Made with body shape memory capabilities, DENING® pants are unique and astonishingly roomy, without sacrificing any of the features of regular jeans. DENING® elastic bands come straight from our underwear line, providing for additional comfort and a perfect fit around the waistline.
DENING® jeans are absolute musts, regardless of your age or body type. You can use them for sports, travel, work, going out, or just lounging around the house. These jeans are sure to impress - and quickly make you forget the unpleasantly stiff feel of classic jeans. Try on a pair today!
The 3.0 revolution is underway...
Pullin was the first fashion brand to apply HD prints to men’s boxers. Working closely with our long-time French printing partners, we’ve taken full advantage of recent advancements in textile inks and printing techniques to achieve mind-blowing and unprecedented results on underwear. True to our reputation as trailblazers, we began our first HD printing tests in 2013 as we knew this procedure would be a hit. As a result, we discovered yet another way to express our creativity by combining photos, designs, montages, and more.
HD printing is now in widespread use, but sometimes done with low-quality inks that are dangerous to human health, as is often the case with garments that are made in China. When it comes to creating a perfect product from scratch that poses absolutely no risk to your health, nothing will ever beat the know-how and standards of producers in France. Since its inception in 2000, Pullin has been a conscientious leader in the fashion scene, proudly testing and wearing its products before they are made available to customers.
2018 – THE NEW WEBSITE
Last but not least: We’ve upgraded our website! In addition to receiving a full makeover, our website is now managed completely in-house. Pullin staff are responsible for the design, content, and availability of our Internet offer, as well as your precious orders, which, upon arriving from our warehouse in Hossegor, are packaged and shipped with love!